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    • Tile & Stone Installation Systems
      • Substrate Preparation, Screeds & Mortars
      • Pedestals, Plaza & Deck System
      • Waterproofing & Shower Systems
      • Uncoupling & Anti-Fracture Membranes
      • Sound Control
      • Radiant Floor Heating
      • Adhesives & Mortars
      • Grouts
      • Caulks & Sealants
    • Adhered Façade & Wall Finish Systems (MVIS™)
      • Wall Renders & Scratch Coats
      • Air Barrier Systems
      • Adhesives & Mortars
      • Flashing
      • Pointing Mortars
    • Concrete & Substrate Preparation
      • Bonding Primers & Moisture Barriers
      • Self-Leveling Underlayments
      • SUPERCAP High Volume Self-Leveling
      • Polished Concrete & Overlayments
      • Skim Coat, Patch & Repair
      • Thick Bed Mortars & Screeds
      • Performance Floor Toppings
      • Concrete Chemicals & Construction Grouts
      • Concrete Densifiers & Hardeners
      • Resources
    • Shower Systems
      • Wall Board
      • Preformed Shower System
      • Liquid Applied Waterproofing
      • Drains
      • Tools & Accessories
      • Sheet Membranes & Related Accessories
      • Cementitious Waterproofing
      • Flashing & Specialty Waterproofing
      • Rapid Custom Shower System
    • Floor Heat
      • Mats
      • Heating Wire
      • Thermostat
      • Complementary Products
    • Profiles & Trims
      • Floor Applications
      • Wall & Countertop Applications
      • Stair Applications
      • Cove Applications
      • Movement & Expansion Joints
    • Tile, Stone & Surface Care
      • Clean
      • Protect
      • Enhance
      • Restore
    • Resinous Coating & Floor Finish Systems
      • Bonding Primers & Moisture Barriers
      • Resinous Coatings & Mortars
      • Polished Concrete & Overlayments
      • Concrete Densifiers & Hardeners
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  1. Home
  2. New Products
  3. New Products

New Products

2024 Launch Window 1

Check out our newest product additions, shipping February 19. 

New matte black drain finishes. Uncoupling membranes in new-and-improved configuration. A single versatile primer product.

Strategically expanding our product offering to support you!

HYDRO BAN Black Matte Drain

HYDRO BAN® Matte Black Drain Grates

Experience the allure of matte black drains for a bold, modern finish. Enhance your shower projects with the durability and style of these beautiful new grates, available for both bonding flange and linear drains.

This new finish will be promoted with our recently launched Profiles & Trims, which also offers matte black finishes, enabling a completely color-coordinated, warrantied system for your next shower installation project.

 
Bonding Flange and Point Drains Sell Sheet (English/Español) Bonding Flange and Point Drains Sell Sheet (français) Learn More About Bonding Flange Drains Learn More About Point Drains Linear Drain Sell Sheet (English) Learn More About Linear Drains
STRATA_MAT floor underlayment

STRATA_MAT™ 54 ft² Roll

The latest addition to the STRATA_MAT line is a convenient 54 ft2 roll, designed specifically to meet the demands of smaller residential spaces.

This new roll size combines the user-friendly handling of sheets with the seamless installation advantages of rolls. Displayed attractively in a 6-piece floor merchandiser at point of sale, these rolls are perfect for showrooms, making it easy to promote awareness.

Sell Sheet (English/Español) Sell Sheet (français) View Product
Primer Plus floor primer

Primer Plus

Simplify the product selection process and reduce inventory with one versatile primer.

We now offer Primer Plus in place of NXT® Primer, SUPERCAP® Primer Plus, and FRACTURE BAN® Primer. This premium multi-purpose primer is designed to increase bond strength and maximize the performance of self-leveling underlayments and crack isolation peel and stick membranes on multiple interior substrates. It's a high-performing concentrate formulated with nanoparticles to penetrate deep into substrates to prevent the absorption of moisture while delivering superior adhesion to ensure a long-lasting application. Add peace of mind to your installation and ensure it's 100% adhered.

Sell Sheet (English/Español) Sell Sheet (français) View Product
  • Looking for the overview brochure?
    Download the 2024 Launch Window1 Product Overview Brochure.

  • Have questions on products?
    Reach out to your local LATICRETE Sales Representative or contact us.
  • Ready to buy?
    Use our online locator to find a distributor now.

Online Learning with LATICRETE University

Access a wealth of online courses designed to enhance your industry knowledge. With over 150 courses to choose from, learn about vital industry standards, installation techniques, and product information in short, easy segments. 

Start learning today!

Rooted in Innovation, Growing for Excellence

The LATICRETE Brand Promises are a company-wide global initiative that builds upon our legacy of research and development of innovative installation products, systems and solutions. These commitments are what we are, and what we are committed to be.

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