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Introducing Our New-and-Improved Website Experience
Posted on 03/25/2024We’re excited to share with you a milestone that marks a significant leap forward for our brand and services: the launch of the redesigned LATICRETE website!
In an age where digital presence is as crucial as the products and services we offer, our new website stands as a testament to our commitment to innovation, accessibility, and user-centric design. Read about the enhancements launching globally in March.
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Using the Right Caulk for the Job
Posted on 06/17/2024In this blog post our Technical Services team outlines the top considerations when determining which caulk is right for the job. They'll provide an overview of how to caulk different areas and the correct type of caulk to use for each installation.
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Are Heated Floors Worth It? Learn Why Radiant Floor Heating Systems Are!
Posted on 08/24/2022Are heated floors worth it? Radiant floor heating systems have gone from an uncommon nicety exclusively seen in wealthy estates to an eco-friendly and affordable concept. Learn how STRATA_HEAT radiant floor heating systems can increase energy efficiency while providing uniform heat throughout your floors.
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A Truly Unique Look Requires a Truly Unique Grout: Three Reasons Why Mortar and Grout Play an Essential Role in Mosaic Tile Installations
Posted on 08/26/2022Considered as some of the most demanding and intricate projects, a mosaic tile design is not just an aesthetically pleasing feature, it is a true work of bespoke art. When designers are creating a mosaic masterpiece, making sure their art will stand the test of time should be the least of their concerns. This is where the importance of choosing a quality mortar for mosaic tile.
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Customer-Centric Innovation at the Heart of LATICRETE Mortar and Grout Products
Posted on 08/29/2022In the tile and stone industry, mortar and grout products are materials that are constantly being innovated with each iteration. One ongoing development in this sector includes pre-mixed grout, which is a no-mix, less mess alternative to traditional grout that aids workers in doing their jobs more efficiently.
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Waterproofing Solutions are Key in Exterior Tile Installations
Posted on 08/30/2022A home’s exterior is constantly exposed to water from a variety of environmental elements. Therefore, large-format tile exterior renovation projects are considered a challenging installation if not properly executed. Utilizing the proper waterproofing products is the solution.
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LATICRETE Takes a Three-Pronged Approach to Industry Safety and Sustainability
Posted on 08/25/2022With rising demand from industry stakeholders to improve our social impact and reduce construction’s negative effect on environmental health, building materials manufacturers have a unique role in providing sustainable solutions that both offer enhanced performance and create a better future.
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Top Considerations for Installing Radiant Floor Heat Systems
Posted on 11/28/2022Now more than ever, homeowners are doubling down on their investments to add comfort to their private sanctuaries and increase the value of their homes. Often the best home improvements are the ones that go unnoticed but make a world of difference in the comfort and efficiency of the home. In particular, radiant floor heating is making waves in the home improvement space. The addition of radiant floor heating systems elevates the luxury of a space by providing a uniform and efficient heat source – which is ideal once the temperatures start dropping.
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Creating Effective and Engaging Social Content
Posted on 04/01/2022When you think about the content you share on your social media page, whether it be words, imagery or video, the first thing you should think about is, will this be engaging to your existing and potential customers? Content should evoke an emotional response or an action, such as a like, comment or share. When this happens, it helps you know that what you are posting adds value and is of interest.
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Cement Grout Care & Maintenance
Posted on 10/25/2022The quality of cement based grouts continues to improve throughout the tile, stone and adhered masonry veneer industries. New technologies mean that grouts get harder, minimize efflorescence and are easier to install than previous technologies. It is important to note that no cement based grout is self-cleaning or absolutely stain-resistant. Regular and routine maintenance is required to maintain the long term beauty of the grout, and, wiping up spills quickly and thoroughly will help minimize the possibility of staining the grout. The following information will help to maintain the grout for many years.
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How to Use Social Media to Differentiate Your Business
Posted on 05/04/2022To make an impact on your customers and reach new ones you must adapt your marketing strategies and learn new skills. According to Hubspot, companies targeting consumers will focus communications on social media first, then email, websites and blogs. Because social media is constantly changing and evolving, to help differentiate yourself from your competitors you should focus on what you can do on social media and do it well!
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Continuous Education and Training is Serious Business for Century Tile
Posted on 08/16/2017In an industry where there is constant change including new and improved tile and stone products, installation specifications and requirements, and trending designs it’s important to ensure your team is thoroughly trained to not only meet but exceed the expectations of your customers.
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Creating Memories While Constructing a Lasting Tribute During the 2017 Mosaic Marathon
Posted on 07/31/2017
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LATICRETE Family Story: Doing Business LATICRETE Way!
Posted on 07/12/2017A small scale landscaping company maintains many private gardens in our residential area. My wife Seema usually calls this company owner to seek advice on seasonal plants and maintenance issues.
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Top 10 Favorite LATICRETE Products – Told to Us by Our Facebook Fans
Posted on 07/24/2017
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SPARTACOTE® Helps Bring Smiles to Students Through Project CareTT, Trinidad
Posted on 06/17/2017It’s a terrible thought to think that young children believe they don’t matter, but that’s what some of the students of the Cocorite Government Primary School in Trinidad thought when they entered their outdated and overcrowded school every day.
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Somedays You Only Get One Day to Make it Happen…
Posted on 11/30/2017On November 27, 2017 team LATICRETE and Build Health International partnered to help transform 6,000 s.f. (557 square meters) of floors at St. Boniface Hospital in Fond des Blancs on the Southern Peninsula in Haiti.
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Teaming Up to Bring Smiles to Children of Manila
Posted on 10/03/2017Over the last 10 years, Troy Wicks, Regional Sales Manager has been involved with and worked on several international outreach projects.
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A Quick Look: 9 Major Additions and Revisions to the 2017 TCNA Handbook
Posted on 09/08/2017As you know, the TCNA (Tile Council of North America) just released their 2017 Handbook.
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Exploring the Skies and Strengthening Bonds
Posted on 08/22/2023Ron Nash, President and COO of LATICRETE North America and Frank Donahue, Owner and Regional Director of Best Tile share their passion and friendship during their journey at AirVenture in Oshkosh, WI. It's a reminder that business relationships can evolve into something far more profound—a sense of kinship that transcends the conventional boundaries of professional interactions.