Welcome to the LATICRETE Press Release area. In this section you will find recent news and events pertaining to LATICRETE and its line of products.

April

• LATICRETE Appoints Troy Wicks as SPD Technical Sales Representative
• The Handy LATAPOXY® 310 SPOT-ON™ Utility Tool: Quick Fixes in a Pinch for Contractors
• LATICRETE® Floor HEAT Wire Adds Flexibility to Floor Warming Installations
• LATICRETE® STRATA_MAT™ Delivers More Installation Solutions to Contractors

March

• LATICRETE® Racing Car Showcased at Auto Show and Race-a-Rama
• John Turner, Sr. Joins Team LATICRETE
• NEW ANSI STANDARDS FOR THIN-SET MORTARS

February

• LATICRETE® Air & Water Barrier Approved by ABAA
• LATICRETE "Fountain of Change" brings in donations to help victims of Superstorm Sandy
• Strategic, Successful Growth Elicits Top-Level Promotions at LATICRETE
• Eight Designer Colors Added to LATICRETE® SPECTRALOCK® Dazzle
• LATICRETE Touchdown Promotion a Major Catch at Surfaces 2013
• LATICRETE Appoints Shelby Gibson as National Key Account Specialist
• Leading Tile Associations Develop Advanced Certification Program

January

• LATICRETE Sponsors David Allen Company's Annual Golf Tournament for Multiple Sclerosis
• LATICRETE® NXT: The Next Evolution of Substrate Preparation from LATICRETE
• 10th Anniversary of LATICRETE® SPECTRALOCK® Grout Product Line
• LATICRETE Expands the HYDRO BAN Shower System Line
• LATICRETE Appoints T.J. Garry as APD Technical Sales Representative

December

• LATICRETE Featured in Manufacturing Marvels Segment on Fox Business News

November

• Major Inaugural Events Introduce New MYK LATICRETE India Facilities
• LATICRETE Appoints Chris Collins as Distributor Sales Representative
• LATICRETE Spins and Delivers at Total Solutions PLUS 2012

October

• LATICRETE Appoints Jeremy Cantrell as Contractor Sales Representative

September

• LATICRETE Sponsors "Big Bike Adventure" Benefitting Boys & Girls Club
• LATICRETE Racer Wins 20-Lap INEX Legend Car Race
• LATICRETE Technical Expertise Guides Installation of Ultra-Thin Porcelain Panels on Building's Exterior
• LATICRETE Offers New Specification Resource to A&D Community

August

• "Globally Proven Construction Solutions" New LATICRETE Tagline Reflects Current and Future Company Focus
• Betsi Baker Joins LATICRETE as Distributor Sales Representative
• Athletic Club Expansion/Renovation Project of the Year Strengthened by LATICRETE

July

• LATICRETE Salutes 100^th Anniversary of Wm. Erath and Son, Inc.

June

• Grand Opening of LATICRETE Shanghai Retail Outlet a Major Success!
• LATICRETE Appoints Michael Goins Assistant Regional Sales Manager
• LATICRETE School Donation Put on a Pedestal
• LATICRETE Supports Boston Bricklayers' Apprenticeship Program
• Society of American Mosaic Artists Bonds with LATICRETE Materials
• LATICRETE Contributes to Multiple Sclerosis Walk
• First Mover Advantage (FMA): Seven LATICRETE Technical Design Manuals now Available on Kindle

May

• Texas Outdoor Classroom will Receive Strong Education with LATICRETE "One Step Method"
• LATICRETE Promotes Greg Braswell to Regional Sales Manager
• LATICRETE Appoints Abbott as Special Projects Manager
• LATICRETE Sponsors Celtic Trade Show at Yonkers Raceway
• Award-Winning Office Atrium Stone Fountain Built to Last with LATICRETE
• Jay Owens Promoted To Regional Sales Manager, LATICRETE Specialty Products Division (SPD)
• Ryan Blair Joins LATICRETE as Channel Manager, Architectural Products Division (APD)

April

• LATICRETE Promotes Joedi Brown to International Project Manager, International Division
• LATICRETE Promotes Wayne Hoerning To Technical Training & Sales Support Manager, International Division
• LATICRETE Products Now Marketed and Sold In Mexico by Daltile
• Robert Chambers joins LATICRETE as Customer Service Representative
• Susan Dolata joins LATICRETE International Division
• Chris Ard Promoted to Technical Sales Representative, LATICRETE Specialty Products Division
• Mark O'Keefe joins LATICRETE Specialty Products Division As Technical Sales Representative

March

• Jeremiah Johnson joins LATICRETE as Technical Sales Representative
• Brett Spencer joins LATICRETE as Distributor Sales Representative
• LATICRETE Promotes Todd Bartosz to Assistant Regional Sales Manager
• LATICRETE® SpectraLOCK® PRO Premium Grout Wins "Dealer's Choice Award"
• Jason Smith joins LATICRETE as International Manager, Europe
• Chris Condeni Joins LATICRETE as Technical Sales Representative
• LATICRETE Clads The World's Tallest Sculpted Building
• Amazing Chandelier Produced exclusively with LATICRETE Materials Wins Mosaic Arts International 2012 Award

February

• LATICRETE and Houston Mosaic Artists Make Charitable Donations to Feed the Needy
• New LATICRETE® 4-XLT Rapid Ideal for Commercial Projects on Ultra-tight Timelines

January

• LATICRETE Hydro Ban wins Design Wall Award at ACETECH 2011 in Mumbai, India
• Ken Madison joins LATICRETE as National Account Manager, Lowe’s
• LATICRETE Hydro Ban System includes Pre-Sloped Shower Pans, Pre-Formed Seats & Niches
• LATICRETE Hydro Ban Linear Drain introduced to marketplace at Surfaces 2012
• LATICRETE Hydro Ban Flange Drains to Debut at Surfaces 2012
• LATICRETE Air & Water Barrier Introduced to Marketplace
• LATICRETE promotes Josh Martin to Assistant Regional Sales Manager, Texas Region
• Kevin Coronas joins LATICRETE as Technical Sales Representative

December

• LATICRETE President Ed Metcalf inducted into Ceramic Tile Distributor Association's Hall of Fame
• LATICRETE Helps New Jersey Boxing Club Pursue a Few More Knockouts

November

• LATICRETE MVP 3.0: Successful Contractor Loyalty Program Upgraded

October

• LATICRETE promotes Rob Smith to Acting Director of Sales for North America.
• Nick Derr joins LATICRETE as Contractor Sales Representative
• Adrian Rivera joins LATICRETE as Technical Services Representative

September

• LATICRETE Southeast Asia Pte Ltd qualifies for ISO 9001 Certificate of Registration
• LATICRETE, First Installation Materials Manufacturer on eBook Devices

August

• Haitian Hospital Receives Healthy Donation From LATICRETE
• LATICRETE Specialty Products Division Adds Two Seasoned Professionals

July

• LATICRETE Hires Tile Contractor, Former U.S. Soldier for NC Sales
• LATICRETE RAK Co. LLC qualifies for ISO 9001 Certificate of Registration

June

• LATICRETE SUPERCAP, LLC – The Power of the Pump Joins With Innovative Flooring Leader
• LATICRETE Donates to Help Revitalize the Florida Botanical Gardens
• LATICRETE Names Jimmy Archer Jr. as Sales Manager for Texas Region
• LATICRETE Introduces Eco-Friendly Grout Channel Refurbishment Kit
• LATICRETE Has New 3D Grout Color Selection Fan Decks

May

• LATICRETE Race Car Driver Hosts Impressive Fundraiser for 2011 Season

April

• LATICRETE Bolsters New Division with Former Drytek Employees
• LATICRETE Once Again Supports Bethany Earth Day in 2011
• LATICRETE Promotes Kirby Davis to National Specification Manager, SPD
• LATICRETE Customer Appreciation at Madame Tussauds Las Vegas
• LATICRETE Joins Top Sponsors for 2011 CTEF Installer Program
• LATICRETE Donates for Hartford Technical High School Water Feature

March

• LATICRETE Promotes Bob Duke to Technical & Training Specialist for New SPD Division
• LATICRETE MVIS System Donated for Extreme Makeover: Home Edition
• LATICRETE Announces Acquisition of Drytek® Flooring Solutions, LLC
• LATICRETE Leads the Way in LEED Silver Habitat for Humanity Project
• LATICRETE Donates Premium Adhesive for Award-Winning Mosaic Artist

February

• LATICRETE Draws a Major Crowd at Surfaces 2011
• LATICRETE Race Car Driver at Frank Maratta Auto Show in CT

January

• LATICRETE Grand Opening for New India R&D Centre
• For New Division, LATICRETE Promotes From Within
• LATICRETE Intros New One-Step Glass Tile Adhesive
• New LATICRETE® SpectraLOCK® PRO Premium Grout

December

• LATICRETE New Distributor Sales Rep Moves Over from Production Facility
• LATICRETE Donates Top of the Line Grout to MOSAICO-Houston for Fundraiser

November

• LATICRETE Reports Total Solutions Plus a Total Success

October

• LATICRETE Set to Launch Six New Grout and Sealant Colors in 2011
• LATICRETE Technical Services Adds to Staff with Training Coordinator
• LATICRETE Hires Long-Time Tile Contractor to End-User Sales Team

August

• LATICRETE Sharpens Focus on International Training
• LATICRETE Supports CBIA of Southwest Florida
• Wacky Season for Joey Ternullo with LATICRETE Racing
• LATICRETE Extends Commitment to Superior Technical Services
• LATICRETE Strengthens Product Management

July

• Time has Come for LATICRETE, Vietnam
• LATICRETE Innovation for Singapore Lifestyle Destination
• LATICRETE Sponsored Car Takes McKennedy to a First Place Win

June

• LATICRETE Technical Design Manual for Mass Transit Applications
• LATICRETE Off to the Races with New Partnership in Brazil
• LATICRETE Donates for Mosaic Art Masterpiece

May

• Broekemeier Shines in LATICRETE car on VW Green Racing Tour
• First Again, LATICRETE Launches Free iPhone Product App
• LATICRETE Sponsors Race Car for Son of Second-Generation Customer
• LATICRETE Architectural Binder Goes Green, Now Exclusively Web-Based

April

• Revolutionary LATICRETE Grout Fortifies Award-Winning Mosaic Art Project
• LATICRETE Installed Mosaic Art Project Wins Best 3D in International Contest
• LATICRETE Announces New Partnership in Brazil with Votorantim Cimentos
• LATICRETE Plays it Cool at Coverings 2010 Customers, Co., Chill at Icebar Orlando
• LATICRETE Products for U.S. Air Force Base Cadet Gym Renovation
• LATICRETE Corporate Fitness Trainer Completes 2010 Lavaman Triathlon
• LATICRETE Products for Houston Skyscraper’s New Granite Patio
• LATICRETE Made in the USA Products for New Dallas Cowboys Stadium

March

• LATICRETE Appoints Jake Tarry to Technical Sales Rep for Oregon Region
• LATICRETE Promotes Ken Barnum to Lead Major Home Center Sales
• LATICRETE Sponsors Tile Heritage Foundation’s National Exhibition

February

• LATICRETE CEO/Chairman David Rothberg and Family Heed President Obama’s Call
• LATICRETE Donates to Extreme Makeover in Clarksville, Tenn.

January

• LATICRETE Appoints Bill Sturrock as Sales Rep for Eastern Canada
• LATICRETE^® SpectraLOCK^® 2000 IG - New Easy to Use Industrial Grout
• New Single-Component Formula for LATICRETE^® 125 Sound & Crack Adhesive
• LATICRETE^® 4-XLT - Multi-Use Non-Sag Adhesive Mortar with New Technology
• LATICRETE Promotes Kirby Davis to Global Accounts Manager
• Anderson Promoted to Lead LATICRETE Sales Team in Oregon Region

December

• LATICRETE Introduces Microsoft Tag Technology Across the Board
• LATICRETE Technical Guide for Swimming Pools, Fountains and Spas
• LATICRETE Sponsors a Pair of Athletes in Ford Ironman Arizona

November

• LATICRETE runners participate in Singapore’s 15K charity race
• LATICRETE co-sponsors Marble Institute of America’s First "Craftsman of the Year" Award

October

• Landmark El Paso Sculpture Relies on LATICRETE
• LATICRETE Self-Leveling for Norway's Oslo Opera House
• Tile Letter October 2009 Reprint Featuring the LATICRETE Masonry Veneer Installation System (MVIS)

September

• Anderson Promoted to Lead LATICRETE Sales Team in Oregon Region
• LATICRETE Launches Dedicated Racing Website
• Editors Agree: LATICRETE Sound & Crack Mat One of Best New Products for 2009
• LATICRETE Sponsors Hall of Fame Car Owner and Driver Team at NHMS

August

• Introducing New Cost-Effective LATICRETE® Hydro Barrier™
• LATICRETE Sponsored Racer Still in the Hunt for Season Championship
• LATICRETE Sponsored Driver in Fifth Place for "Green" Series
• LATICRETE Sponsors Lowe's Employee Bike Ride for MS
• LATICRETE Sponsors Eagle Scout Leadership Project

July

• LATICRETE Offers Online LEED Project Certification Assistant
• LATICRETE Products Certified by GREENGUARD Children & Schools Program
• LATICRETE Donates to Extreme Makeover: Home Edition - Indianapolis
• LATICRETE Donates Products for Ty Pennington’s Hit Reality Show on ABC

June

• LATICRETE Stone Adhesive for Barbaro Memorial Statue
• LATICRETE Announces New, Simplified Warranty Program
• LATICRETE Opens New Manufacturing Facility in Southeast Asia

May

• LATICRETE Supports Bethany Earth Day
• LATICRETE Sponsors Daltile Atlanta's Charity Golf Event for Children's Healthcare
• LATICRETE Sponsors Oregon MVP Contractor for Late Model Dirt Racing Series
• LATICRETE Sponsors Driver in “Green” Racing Series
• Tile Partners for Humanity Selects Ed Metcalf as “Tile Partner of the Year”

April

• LATICRETE Hosts Customer Appreciation Gala at Legendary House of Blues
• LATICRETE Products for Award-Winning Mosaic Mural

March

• LATICRETE Masonry Veneer Installation Systems Guide

February

• LATICRETE Architectural Guidebook: Specifications in Seconds
• LATICRETE Makes Thick Beds One-Step Easier
• LATICRETE Launches Sound & Crack Isolation Mat with Post-Consumer Content

January

• Daniel Rothberg Summits Cerro Guillaumet in Patagonian Mountain Range
• LATICRETE Floor HEAT Adds Value for Electrical Wholesalers
• LATICRETE Launches New Cost-Effective Self-Leveling Underlayment
• LATICRETE Hydro Ban™ With New Faster Cure Formula

December

• LATICRETE Promotes Don Peak to Regional Manager, Oregon Region
• LATICRETE for the VivoCity mall in Singapore
• LATICRETE System for Coral Island, Sentosa Cove Bungalows in Singapore
• LATICRETE System for the MGM Grand Macau Pool

November

• LATICRETE Promotes Ron Nash to Director of Sales

October

• LATICRETE Salutes Conestoga Tile and 50 years of Excellence

September

• LATICRETE Announces David Meyers has Earned LEED AP
• LATICRETE Donates Materials to Atlanta Habitat for Humanity

August

• LATICRETE Sponsors Driver in the World’s First “Green” Racing Series
• LATICRETE Donates Materials and Time to Habitat for Humanity
• LATICRETE Installed at Hard Rock Hotel San Diego
• LATICRETE At the 10th China International Building and Decoration Fair

July

• LATICRETE Announces Kirby Davis as LEED AP
• LATICRETE Sponsors Lowe’s Employee’s Bike Ride for MS Society
• LATICRETE Donates Materials for Disabled Veterans Pavilion
• LATICRETE Donates to Help Benefit Museum of Natural History

June

• LATICRETE Expands World Headquarters
• LATICRETE Personal Trainer Completes Ironman Hawaii 70.3
• LATICRETE Slip Sheets Made from 100 Percent Recycled Material
• LATICRETE Appoints Jay Owens National Accounts Manager, Daltile
• LATICRETE Presents Industry First: Building Information Modeling BIM Format Compatible Details and Information Available at BIMWorld.com

May

• The 2nd Annual LATICRETE Modified Thunder 150 at All-Star Speedway in NH
• LATICRETE System Selected for Beijing Olympic Water Cube The National Aquatics Centre for the 2008 Summer Olympic Games
• Brooklyn Children’s Museum Wins 2008 Spectrum Award from Coverings
• University of New Mexico Children’s Hospital Expansion Wins 2008 Prism Award at Coverings
• LATICRETE and the Rio Grande Co. Solidify Partnership with Truck Signage Program
• Paragon Prairie Tower Wins 2008 Spectrum Award from Coverings
• LATICRETE Opens First Fully Owned Plant in China

April

• LATICRETE Architectural Specialists Pass CDT Exam
• LATICRETE Donates to Community of Jesus in Orleans, MA
• LATICRETE Sponsors Seattle Distributor Son’s Racecar
• LATICRETE Announces 15 Pass CTDA Exam for Certified Ceramic Tile Salespersons

March

• LATICRETE Appoints Bernadette Anderson Senior Architectural Specialist for West Coast and Canada Territory
• Introducing: LATICRETE® 125 Sound & Crack Adhesive

February

• The 2nd Annual LATICRETE Modified Thunder 150 at All-Star Speedway in NH
• LATICRETE Presents Industry First: Animal Health and Wellness Facilities Technical Design Manual
• LATICRETE Presents Industry First: Tiled Steam Room and Steam Shower Technical Design Manual
• LATICRETE Sponsors the Preservation of Vermont’s "Long Trail" Nation’s Oldest Long Distance Hiking Trail
• LATICRETE Appoints New Technical Sales Representative Josh Martin - Texas Region

January

• Introducing: LATICRETE® PermaColor™ Grout
• Introducing: LATAPOXY® 312 Vapor Reduction Membrane

December

• LATICRETE appoints Adam Marks to Contractor Sales Rep
• LATICRETE appoints Mike Goins to Distributor Sales Rep
• LATICRETE Sponsors Best Tile Harley-Davidson Giveaway
• LATICRETE Expands To Meet Texas-sized Demand
• LATICRETE Donates to Educate in Istanbul, Turkey

November

• LATICRETE and Sure-Board Pass U.S. Department of Defense Explosives Testing for High-Risk Buildings

October

• LATICRETE Appoints Robert Devereaux: Texas Region – Contractor Sales Representative
• LATICRETE Opens Oregon Facility with LEED Benefits
• LATICRETE Appoints Kirby Davis: Sr. Architectural Specialist for South Central, USA

August

• LATICRETE Donation Helps Make a Dream Come True
• LATICRETE Sponsors Ivan Teper’s Rocky Mountain Ride

July

• Play Ball: “LATICRETE Field” in Bethany Ready for Action
• LATICRETE Promotes John Striednig: Texas Region Sales Manager
• LATICRETE appoints Brian Swann: Southern California Sales Representative

June

• LATICRETE Hits the NASCAR Track with Marino Tile in Denver

May

• LATICRETE Dazzles “Animated Pool Tile"
• LATICRETE appoints Brian Carlson:Technical Sales Representative for California Southern
• LATICRETE appoints Lee Malmquist:Technical Sales Representative for the Inland-Northwest
• NTCA Honors Dr. Henry M. Rothberg’s Lifetime of Achievement
• LATICRETE Breaks Ground in Oregon

March

• LATICRETE Delivers First Recyclable Plastic Bag Shipment
• LATICRETE Introduces New Plastic Packaging

February

• LATICRETE System installed on all seven continents
• LATICRETE CELBRATES 50th IN STYLE AT CAPRI
• LATICRETE HONORED AS FAMILY BUSINESS OF THE YEAR
• Introducing LATICRETE^® Hydro Ban^™
• Introducing: LATICRETE Ireland, LTD
• LATICRETE PROMOTES Walt Stivers: Regional Sales Manager, Indiana
• LATICRETE PROMOTES RON NASH: California Southern Region Sales Manager
• Second Laticrete Factory in India
• TEAM LATICRETE Joins Forces with New Haven Habitat for Humanity
• LATICRETE UNIVERSITY SCHOLARSHIPS

October

• LATICRETE AWARDED GREENGUARD CERTIFICATION

September

• LATICRETE OPENS FACTORY IN THE BALTIC STATES PRIME MINISTER OF LATVIA IN ATTENDANCE
• BALTICS PRIME MINISTER OPENS LATICRETE FACTORY
• DR. HENRY M. ROTHBERG ELECTED TO THE CTDA HALL OF FAME
• Governor M. Jodi Rell Proclaims September 14, 2006 as LATICRETE INTERNATIONAL Day

August

• LATICRETE INTERNATIONAL CELEBRATES 50 YEARS OF INNOVATION IN 2006
• LATICRETE HONORED BY FIRE DEPARTMENT AUXILIARY
• LATICRETE “PLATINUM” SPONSORSHIP
  OF THE ANGEL FIRE BALLOON RALLY
• LATICRETE Chairman & CEO Rothberg Inducted Into Junior Achievement Business Hall of Fame

July

• LATICRETE INNOVATION HITS THE ROAD
  THE LATICRETE VAN PROGRAM CRUISES AMERICA
• LATICRETE JOINT VENTURE: ELIANE ARGAMASSAS WINS
  PRESTIGIOUS ANAMACO PRIZE IN 2006 PRESTIGIOUS ANAMACO PRIZE IN 2006

June

• LATICRETE CHAIRMAN AND CEO DAVID ROTHBERG
  INDUCTED IN TO THE JUNIOR ACHIEVEMENT BUSINESS HALL OF FAME
• LATICRETE UNIVERSITY SHOLARSHIPS
• LATICRETE SPONSORS GULF TILE’S FIRST ANNUAL SPRING MAKEOVER

May

• LATICRETE CELEBRATES 50 YEARS IN STYLE

April

• LATICRETE DONATES $10,000 TO HELP FIGHT CANCER IN THE NAME OF LONG-TIME EMPLOYEE
• LATICRETE HOLDS TIGHT THROUGH WILMA
• LATICRETE RACES TO SPONSOR SPEC MIATA CAR FOR ONE OF ITS NEWEST EMPLOYEES
• LATICRETE OPENS A FACTORY IN THE BALTIC STATES
• LATICRETE HELPS CEMENT A DREAM
• RON NASH NAMED OUTSTANDING SALES REPRESENTATIVE FOR INLAND NORTHWEST DISTRIBUTING

March

• LATICRETE: Salesperson of the year and hurricane wilma
• LATICRETE: David A Rothberg in Tile International

February

• How to Successfully Install Resin Backed Stones

January

• LATICRETE Donates Mural Materials for Cisneros Fontanals Foundation
• LATICRETE: 50 Years of Innovation
• LATICRETE Helps Cement a Dream in Haiti
• Tips for writing successful installation specifications
• Spanish Article from Espacios (Panamanian Construction Council)

August

• Spanish Article from Espacios (Panamanian Construction Council)

June

• Tile and Stone Spec Guide
• LATICRETE International

May

• Laticrete Plant Progressing

April

• National Floor Trends
• LATICRETE'S Stone Solutions

March

• LATICRETE Thin-Set Mortar
• LATICRETE Limousine at cersaie

February

• New team assembled
• Waterproofing
• Chicago's "Best New Building" Fortified by Laticrete

January

• SpectraLOCK Pro Grout
• LATICRETE Fortifies Sofitel Chicago
• LATICRETE Bonds with 9/11 Memorial
• Ron Treister
• System set to simplify stone installation

December

• Laticrete Fortifies Sofitel Chicago
• New Laticrete Vertical Installation System Triples Productivity
• Woodrow Wilson House Restored
• Architectural Record 2004 Annual Products Report

November

• Laticrete Exceeds Euro Norm
• Laticrete Celebrates Employee Loyalty

October

• Dazzling Winners Named

Septmeber

• ISO 9001 Re - Certification Achieved
• Dazzle Helps In Hurricane
• Laticrete Hosts Children
• LATICRETE International Introduces Stone Solutions

August

• Haney Fortifies Laticrete
• LATICRETE International and RAK Open U.A.E. Factory

July

• SPECTRALOCK™ Pro Unveiled
• LATICRETE Strengthens European Region with Appointment of Alec Hedley
• LATICRETE ON HGTV Promoting SpectraLOCK Grout At KBIS Show
• Congresswoman DiLauro Discusses International Business At LATICRETE

June

• LATICRETE® Fortifies Management
• LATICRETE® Contributes to Houston's Habitat for Humanity Superbuild
• LATICRETE® Crack Suppression Kit Now with Microban®
• LATICRETE® 254 Multipurpose Thinset

March

• Art Mintie Promoted to Technical Services Manager

February

• LATICRETE International Offers Lifetime Residential Warranty
• LATICRETE SpectraLOCK grout with Microban