Blogs
By Henry Rothberg on 9/8/2009 12:02 PM
The entire range of Laticrete GREENGUARD certified products have passed the most stringent emissions criteria to date and are now certified under GREENGUARD for Children and Schools. These products meet the product emissions criteria developed by the GREENGUARD Environmental Institute for low-emitting building materials used in daycare, K-12, and healthcare facilities. In developing these new standards, the chemical sensitivities of children and the unique building characteristics of schools were evaluated. The U.S. Green Building Council (USGBC) has approved GREENGUARD Children and Schools Certification as an acceptable compliance path for all low-emitting flooring credits in LEED® Rating Systems. Printable LATICRETE product certificates are available here...
By Henry Rothberg on 8/14/2009 6:09 PM
LATICRETE donated the tile installation products for an episode of the ABC hit reality show Extreme Makeover: Home Edition, starring Ty Pennington.The Hill family episode was filmed on location in constant rain (plastic bags saved product from damage!) the last week of June, and is set to air this fall as the first episode of the show"™s seventh season.LATICRETE supplied Mason Tile with top of the line, GREENGUARD certified products including LATICRETE 254R Platinum Rapid, LATICRETE 255 MultiMax„¢^, and LATICRETE PermaColor„¢ Grout, for a combined total of 1,700 square feet of floor and wall tiles."The LATICRETE products were great,"...
By Henry Rothberg on 7/31/2009 8:19 AM
The Crossville Tile people in Alabama do regular emailings to Architects, Owners & Contractors. Their recent emailing was about LEED. And what Laticrete does to make LEED "paperwork" quick & easy for the contractor.

Take a look at it here.
By Henry Rothberg on 7/30/2009 6:11 PM
LATICRETE Offers Online LEED Project Certification AssistantLATICRETE has made specifying tile and stone installation materials for projects seeking LEED certification faster and easier than ever before with the launch of the LATICRETE LEED Project Certification Assistant, an innovative online tool that automatically generates all of the information required for LATICRETE products on a specific LEED project. Read More here or Be Green - Click Here

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By Henry Rothberg on 7/27/2009 9:05 AM
Everyone's talking about "Green."There's a lot of "Greenwashing" going on in the construction industry (a fancy way of saying a lot of BS is coming from vendors)*OK, so here are my comments:We were GREEN before the term was even coined ...!We were focused on safe products when our competitors were producing flammable adhesives.We were focused on safer, water cleanable epoxies when our competitors were selling epoxies that required flammable, dangerous solvents for cleanup.And here's our company's official stance:LATICRETE was the first manufacturer of tile and stone installation materials to earn and offer the GREENGUARD Environmental Institute"™s (GEI) certification.And our Green info on our website:www.laticrete.com/green*Greenwash is a term used to describe the practice of companies disingenuously spinning their products and policies as environmentally friendly, such as by presenting cost cuts as reductions in use of resources. It is a deceptive...
By Henry Rothberg on 7/25/2009 9:59 AM
Expedite your LEED project certification process with the new Laticrete LEED Project Certification Assistant!Take a look at the LATICRETE LEED Project Certification Assistant:http://www.laticrete.com/architects/green_leed/leed_project_certification_assistant.aspxUsing this online tool a LEED documentation package in PDF format will be generated which includes our Laticrete LEED Technical Datasheet, certification letters for each product, associated GreenGuard certificates and a map showing Laticrete manufacturing locations within 500 miles of your project location.Then ...Email or print this LEED documentation package ....!

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Re: Laticrete 9235 .... Improved
Greetings! The site is great. Thank you for a great resourceis it down

Re: Feedback & Comments Are Important To Us
I am attempting to install porceline tile in 2 adjacent rooms where the flooring is not completely level. The floors are currently cement. My contractor is using Laticrete floor leveling mortar. The first application went on without a problem. The second application developed holes throughout it and then hairline cracks when walked on 3 days later. Is this normal? How do we proceed? The contractor had planned on putting down 3 layers of laticrete to correct the low areas in the foundation flooring. At $30 a bag, this is quickly adding up. :( I could use some advice.

Thanks. Cheryl
Re: Do You Know This Guy ...?
No one in the business has the class this guy has. And he's funny as hell !
Ceramictec
I'll take it :-))
Bryan
Make sure to dirty the hard hat up first, we want Brian to look like he works. ;)
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