Some rather interesting information from KIRBY DAVIS CSI, CCTS, CDT, LEED AP who is a Laticrete Senior Architectural Specialist:"A new Green Building Product Coalition is forming between the Construction Specifiers Institute, the Environmental Protection Agency and GREENBLUE. By bringing together building product manufacturers, the coalition hopes to help optimize materials, products and supply chains to be better utilize raw materials, maximize renewable energy use, and reduce waste in the manufacturing process and packaging. The focus of the coalition will be to encourage the use of building systems that support an overall goal of sustainability versus the use of individual green products. This approach to identifying green will open the door for architects to identify systems with long life cycles versus products with a single environmental attribute.I am coming across more and more of these types of directives focused on true environmental responsibility at the manufacturing level - everything from packaging...

Everyone's talking about "Green."There's a lot of "Greenwashing" going on in the construction industry (a fancy way of saying a lot of BS is coming from vendors)*OK, so here are my comments:We were GREEN before the term was even coined ...!We were focused on safe products when our competitors were producing flammable adhesives.We were focused on safer, water cleanable epoxies when our competitors were selling epoxies that required flammable, dangerous solvents for cleanup.And here's our company's official stance:LATICRETE was the first manufacturer of tile and stone installation materials to earn and offer the GREENGUARD Environmental Institute"™s (GEI) certification.And our Green info on our website:www.laticrete.com/green*Greenwash is a term used to describe the practice of companies disingenuously spinning their products and policies as environmentally friendly, such as by presenting cost cuts as reductions in use of resources. It is a deceptive...