By Henry Rothberg on
5/30/2010 9:37 AM
 Over 45 years ago Laticrete introduced the first liquid applied waterproofing / anti-fracture membrane for use directly under interior and exterior thin bed installations of tile and stone.Since then Laticrete 9235 Waterproofing Membrane has become a staple in tile and stone industry specifications and on jobsites. In order to make this product more user friendly to the installer we have improved it by reducing the odor. When you open your next pail with the sticker which says "New Improved Low Odor Formula" you will notice the difference. Along with this you may see a slight change to the color from a black with a blue tint to black with a slight green tint. Rest assured that the Laticrete 9235 Waterproofing Membrane will retain all of the other great features that make your waterproofing jobs worry free.Inhibits stain causing...
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By Henry Rothberg on
5/28/2010 11:41 AM
 In August of 2009 we launched the Laticrete Hydro Barrier waterproofing membrane product to aggressively compete at a lower price point with a superior value. Up to now Laticrete Hydro Barrier was only available in a 3.5 gallon container. Starting 5/31/10 it will be available in a One Gallon container size covering 50 SF with two coats. Laticrete Hydro Barrier varies from our flagship product, HydroBan, as follows:Allows for flood tested in 24 hours at 70ºF (21ºC) or aboveRequires the use of fabric in the coves, corner, and changes of plane and around drains for waterproofing only; (it is not required for anti-fracture applications)Backed by the Laticrete 5 Year System warranty Changes from a light blue to a darker blue when curedAllows for foot traffic in 4 to 6 hours @ 70°F (21°C) 50% RHThe following attributes remain the...
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By Henry Rothberg on
5/28/2010 9:24 AM
   One of my daughters is attending University in Argentina this semester. She is a bit of an "Adventurer." Photos from Mendoza! ParaGliding ....! ...
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By Henry Rothberg on
5/27/2010 1:02 PM
The Laticrete website allows you to review & comment on our products.
Take a look at the "More Information" page for any Laticrete product on our website and scroll to the bottom to post a review.
It takes only a moment and we love hearing from our users!
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By Henry Rothberg on
5/27/2010 12:08 PM
 Click on image to enlargeClick here for more info ....
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By Henry Rothberg on
5/27/2010 11:44 AM
I asked a new Laticrete Field Rep how he was doing and what he thought about his position at Laticrete.Here is his reply:"Great Henry,You know what ? The last 2 1/2 to 3 months have been great. Got my schedule figured out, which helped balance life. Talking to people has always been easy for me, but talking to people productively by listening and asking questions has been something that took time. I actually really like doing cold calls now and have no fear in setting up appointments now. Demo's are definitely the part of this job that is by far the easiest and most fun for me, I love it and can't get enough of showing, teaching and helping people see the great products that Laticrete has and how easy they are to use. You wouldn't believe how jacked I get when someone is struggling with SpectraLock or 3701 thickbed on walls or our new 4XLT, its like yeah ! Jeff to the Rescue ! Lol.I have a great job for a great company that has great employees that just so happen to have a great product that's easy to be proud...
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By Henry Rothberg on
5/27/2010 11:37 AM
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By Henry Rothberg on
5/27/2010 10:14 AM
 Josh visiting with the Local Laticrete guy Kevin Mahoney at a Louisville Tile event today"I just recently started using Spectralock pro and I love it, in fact I don't ever want to use cement based grout again ....."But ... life is not perfect ... everything doesn't always go perfectly. Josh had some coverage issues. He likes the SpectraLOCK product but had coverage issues. He called me and we chatted about this important subject. He later sent me a message:"Thanks for talking with me, it's always nice when company reps take time to try to work out issues, I've had some that make me feel like I'm wasting their time, so I really appreciate it."Josh CraigB&S Home Improvement LLCEvansville, IN 47720 ...
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By Henry Rothberg on
5/26/2010 10:26 AM
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By Henry Rothberg on
5/26/2010 9:46 AM
 More Info - Click here
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