OUR FAITH IN PRIVATE ENTERPRISE
Throughout its existence, LATICRETE has enjoyed the freedom of action and dedication to purpose brought by being a privately owned enterprise. Being able to ignore the short term, often unrealistic, demands of the stock markets or equity speculators, allows us to provide industry leading levels of product innovation, customer satisfaction and corporate citizenship. By heavily reinvesting our earnings into superior research, customer support and manufacturing capabilities, we continue to build long term value despite fluctuations in construction activity and evolving market needs. The commitment of our owners to provide robust client service is unwavering and reflected throughout our organization.
LATICRETE was founded more than 50 years ago on the principle of making tile and stone installation easier and more efficient. Since then, the company has been a leading innovator and pioneer in the industry. Dozens of revolutionary products and services enable more versatile applications which are more affordable to install, more durable and easier to maintain in virtually any climate or environment.
Since revolutionizing the tile and stone industry in 1956 with the invention of thin-set mortar adhesive, LATICRETE has continued its commitment to innovation, expertise and service.
Breakthrough product and service developments over the decades are due to LATICRETE Sales and Technical experts who leverage their understanding of the needs of the industry balanced with their robust experience in the field. A solutions-focused system approach works to meet the needs of designers, architects, contractors and homeowners alike to ensure smooth project installation from start to finish.
LATICRETE continues to innovate and set the standard in both service and product in many areas, including tile grout, radiant floor heating systems, crack suppression, waterproofing, sound control, adhesives, mortars and more.
LATICRETE is pleased to report that products such as LATICRETE® SpectraLOCK® tile grout, LATAPOXY® 300 Adhesive, LATICRETE 125 Sound & Crack Adhesive, LATICRETE PermaColor™ Grout, LATICRETE Hydro Ban™ waterproofing and many others have been specified by designers, architects, contractors, installers and end-users throughout the world to construct some of the world’s tallest and most famous buildings.
At LATICRETE, we pride ourselves on the culture of integrity by which we run our business. Thanks to the determined efforts of our robust teams experienced in product development, application and installation, LATICRETE customers enjoy a level of service and training unmatched in the industry.
LATICRETE is committed to creating solutions today that help preserve a better tomorrow. LATICRETE proudly provides tile and stone installation materials certified by GREENGUARD based on criteria used by the U.S. EPA, OSHA and the U.S. Green Building Council’s LEED-CI program.
Industry leaders. Innovators. Pioneers. Trusted partners. LATICRETE continues to set the industry standard for quality, innovation, service and integrity.