50 Years of Firsts
Over 50 Years of Firsts
LATICRETE INTERNATIONAL - LEADER IN ITS FIELD
1956
LATICRETE® 4237 Latex
Thin-Set Mortar Additive

First latex thin-set mortar additive
1958
LATICRETE 3701
Mortar Admix

First latex grout and
thick-bed mortar additive
1960
Wilshire Flower Building

Los Angeles, CA, USA
World’s first steel frame
hi-rise glass mosaic facade
1963
LATICRETE 9235
Waterproofing Membrane

First thin (20 mil, .05 mm)
liquid applied load bearing
waterproofing membrane
1963
Los Angeles Music Center
Los Angeles, CA, USA
1964
LATICRETE 18 Sound
Control Underlayment

First thin, load bearing
acoustical underlayment system
1965
National Mosque of
Kota Kinabalu

Sabah, Malaysia
24k gold glass tiles adorn multiple
domes in tropical climate
1965
St. Louis Arch
St. Louis, MO, USA
Massive paving installation
in freeze-thaw zone
1966
LATAPOXY® 210
First cement-based epoxy
mortar and grout
1968
The Story of Creation Mural
Los Angeles, CA, USA
Intricate and large scale use of
glass mosaic on exterior facade
1970
World Trade Center
New York City, NY, USA
Worlds tallest structure
1973
Detroit
Renaissance Center

Detroit, MI, USA
 
1974
LATICRETE
Bethany, CT Plant opens
1975
Thistle A. Platform
North Sea, Thistle Field
1977
Hyatt Regency
San Francisco, CA, USA
1977
Rainier Tower
Seattle, WA, USA
Tile base of structure subject to extreme movement
 
1981
Industry First
Domestic and International
School for Tile Installers
1980
Sears Tower

Chicago, IL, USA
World’s tallest structure
1980
Industry First
Architectural Specifications on disk
1981
Harry T. Swanson

First and Three-time LATICRETE
President’s Cup Award Winner
 
1983
LATICRETE

Mira Loma, CA
Plant opens
1983
Industry First
Architectural CAD Details on disc
1983
Bullock’s Department Store

Northridge, CA, USA
Building collapsed in 1993 Northridge Earthquake, tiles remained bonded.
1983
Trump Tower

New York City, NY, USA
 
1985
LATICRETE

Grand Prairie, TX
Plant opens
1983
Tele Diffusion de France

Paris, France
1985
Washington DC Metro

Washington DC, USA
1985
LATAPOXY SP-100
Stainless Grout For
Floors N’ Walls

First “User Friendly”
100% solids epoxy grout exceeding ANSI A118.3
 
1988
LATICRETE

West Palm Beach, FL
Plant opens
 
1988
LATICRETE

Indianapolis, IN
Plant opens
1987
Golden Wheatstock Tower
Paris, France
1989
Xerox Center

Santa Ana, CA, USA
 
1990
Industry First
Automated Fax On-Demand system
1989
The Basilica of Our
Lady of Peace

Ivory Coast, Africa
Largest basilica outside
of Vatican City
1989
LATICRETE 333 Super Flexible Additive

First super flexible thin-set mortar
1990
Baltimore–Washington
International Airport

Anne Arundel County, MD, USA
 
1991
Industry First
Written Labor and Material Warranty
1991
Walt Disney Corporate Headquarters

Lake Buena Vista, FL, USA
1992
Lombard Street

San Francisco, CA, USA
Repaving of one of the world’s
most recognizable roads
1993
LATAPOXY Speck-L Grout

First pigmentless grout
New stainless, nonstaining technology
 
1994
Industry First
ISO 9001 Certification
 
1994
Industry First
AIA/CES Continuing Education International Passport Provider
 
1994
Industry First
General Catalog on Disc
1993
LATAPOXY 2000
Industrial Epoxy Grout

First industrial strength 100% solids
epoxy grout exceeding ANSI A118.5
1994
Industry First
web site
1997
Mount Rushmore National Memorial Visitor Center

Blackhills, SD, USA
Plaza and Deck Installation over auditorium
1997
Rock-N-Roll Hall of Fame

Cleveland, OH, USA
1999
LATICRETE LATAMANIA!

Hummer Winner
 
1999
LATICRETE Brazil

Joint Venture established
1999
LATAPOXY 310 Stone Adhesive

High strength construction epoxy adhesive
1999
Petronas Twin Towers

Kuala Lumpur, Malaysia
World’s tallest structure
2000
Burj Al Arab Hotel

Jumeirah Beach Resort, Dubai, UAE
World’s tallest hotel
 
2000
LATICRETE India

Joint Venture established
 
2002
LATICRETE China

Joint Venture established
2001
Kodak Theatre

Hollywood, CA, USA
Home of The Academy Awards™
2002
Central Artery Tunnel “The Big Dig”

Boston, MA, USA
2003
Industry First to incorporate
antimicrobial agents into a complete product line
2003
LATICRETE 255 MultiMax Multipurpose Thin-Set Mortar

First lightweight, non-sag, KEVLAR® reinforced mortar
2003
LATICRETE SpectraLOCK™ Grout

Patented Technology – stain and chemical resistance combined with easy installation
2003
The Shops at Willow Bend

Plano, TX, USA
 
2003
LATICRETE Middle East

Joint Venture established
2003
WWII Memorial

Washington, DC, USA
2003
David A. Rothberg

named LATICRETE Chairman and CEO
2004
LATAPOXY 310 Cordless Mixer

A revolutionary cordless mixer triples productivity for vertical installations of large format tile and stone
2005
LATICRETE SpectraLOCK™ PRO Grout

New improved version complies with ANSI A118.3 and offers increased stain resistance
2005
Biogen Idec

La Jolla, CA, USA
2005
Holy Cross Parish Church

Deerfield, IL, USA
2005
GREENGUARD™ Certification

Industry First certified low VOC products
2005
Architectural Guide Book

Industry First customizable web-based specification process
2005
LATICRETE

Hamlet, NC Plant opens
2006
“The LATAVAN”

Industry First Demo Vehicle
2007
Recyclable plastic packaging

Industry First: Completely recyclable plastic bag packaging introduced
2008
LATICRETE

Lebanon, OR Plant opens
2008
LATICRETE 125 Sound & Crack Adhesive
Two Amazing Innovations, One Incredible Adhesive!
2009
New and improved LATICRETE® Hydro BanTM
can be flood tested in 2 hours after
final cure combining optimum performance
and unmatched productivity.
2009
LATICRETE 84 LatiLevel
is an economical easy to use self leveling
underlayment for leveling of interior sub floors.
2009
LATICRETE 3701 Fortified Mortar Bed
is a one-step polymer fortified mortar designed
to produce a thick bed mortar that has
exceptional strength.
2009
LATICRETE LEED Project Certification Assistant
First in the industry to offer an automated, online
tool to streamline the process of gathering product
information to be used for LEED submittals.
2010
LATICRETE 4-XLT
A polymer fortified adhesive mortar offering tremendous
utility including non-sag wall installations, medium bed
build up of up to 3/4" (19 mm) and thin-set applications
on floors. First product to utilize revolutionary
Water Dispersion Technology™ (WDT) and DUST LOCK™ Technology.
 
2011
LATICRETE Sales Team
First sales team in the industry to use iPads as their primary computing device
2010
LATICRETE SpectraLOCK® 2000 IG
A 100% solids epoxy industrial grout specifically
formulated to provide maximum chemical and stain resistance
with exceptional ease of installation.
2010
LATICRETE iPhone® App
First in the industry to launch an iPhone® App.
Allows for quick, mobile access to coverage data and
product information.
2011
LATICRETE eBooks
First in the industry to provide our
Technical Design Manuals in eBook format

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