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Over 50 Years of Firsts
LATICRETE INTERNATIONAL - LEADER IN ITS FIELD
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1956
LATICRETE® 4237 Latex
Thin-Set Mortar Additive
First latex thin-set mortar additive
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1958
LATICRETE 3701
Mortar Admix
First latex grout and
thick-bed mortar additive
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1960
Wilshire Flower Building
Los Angeles, CA, USA
World’s first steel frame
hi-rise glass mosaic facade
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1963
LATICRETE 9235
Waterproofing Membrane
First thin (20 mil, .05 mm)
liquid applied load bearing
waterproofing membrane
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1963
Los Angeles Music Center
Los Angeles, CA, USA
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1964
LATICRETE 18 Sound
Control Underlayment
First thin, load bearing
acoustical underlayment system
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1965
National Mosque of
Kota Kinabalu
Sabah, Malaysia
24k gold glass tiles adorn multiple
domes in tropical climate
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1965
St. Louis Arch
St. Louis, MO, USA
Massive paving installation
in freeze-thaw zone
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1966
LATAPOXY® 210
First cement-based epoxy
mortar and grout
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1968
The Story of Creation Mural
Los Angeles, CA, USA
Intricate and large scale use of
glass mosaic on exterior facade
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1970
World Trade Center
New York City, NY, USA
Worlds tallest structure
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1973
Detroit
Renaissance Center
Detroit, MI, USA
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1974
LATICRETE
Bethany, CT Plant opens
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1975
Thistle A. Platform
North Sea, Thistle Field
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1977
Hyatt Regency
San Francisco, CA, USA
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1977
Rainier Tower
Seattle, WA, USA
Tile base of structure subject to extreme movement
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1981
Industry First
Domestic and International
School for Tile Installers
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1980
Sears Tower
Chicago, IL, USA
World’s tallest structure
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1980
Industry First
Architectural Specifications on disk
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1981
Harry T. Swanson
First and Three-time LATICRETE
President’s Cup Award Winner
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1983
LATICRETE
Mira Loma, CA
Plant opens
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1983
Industry First
Architectural CAD Details on disc
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1983
Bullock’s Department Store
Northridge, CA, USA
Building collapsed in 1993 Northridge Earthquake, tiles remained bonded.
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1983
Trump Tower
New York City, NY, USA
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1985
LATICRETE
Grand Prairie, TX
Plant opens
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1983
Tele Diffusion de France
Paris, France
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1985
Washington DC Metro
Washington DC, USA
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1985
LATAPOXY SP-100
Stainless Grout For
Floors N’ Walls
First “User Friendly”
100% solids epoxy grout exceeding ANSI A118.3
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1988
LATICRETE
West Palm Beach, FL
Plant opens
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1988
LATICRETE
Indianapolis, IN
Plant opens
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1987
Golden Wheatstock Tower
Paris, France
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1989
Xerox Center
Santa Ana, CA, USA
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1990
Industry First
Automated Fax On-Demand system
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1989
The Basilica of Our
Lady of Peace
Ivory Coast, Africa
Largest basilica outside
of Vatican City
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1989
LATICRETE 333 Super Flexible Additive
First super flexible thin-set mortar
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1990
Baltimore–Washington
International Airport
Anne Arundel County, MD, USA
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1991
Industry First
Written Labor and Material Warranty
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1991
Walt Disney Corporate Headquarters
Lake Buena Vista, FL, USA
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1992
Lombard Street
San Francisco, CA, USA
Repaving of one of the world’s
most recognizable roads
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1993
LATAPOXY Speck-L Grout
First pigmentless grout
New stainless, nonstaining technology
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1994
Industry First
ISO 9001 Certification
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1994
Industry First
AIA/CES Continuing Education International Passport Provider
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1994
Industry First
General Catalog on Disc
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1993
LATAPOXY 2000
Industrial Epoxy Grout
First industrial strength 100% solids
epoxy grout exceeding ANSI A118.5
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1994
Industry First
web site
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1997
Mount Rushmore National Memorial Visitor Center
Blackhills, SD, USA
Plaza and Deck Installation over auditorium
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1997
Rock-N-Roll Hall of Fame
Cleveland, OH, USA
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1999
LATICRETE LATAMANIA!
Hummer Winner
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1999
LATICRETE Brazil
Joint Venture established
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1999
LATAPOXY 310 Stone Adhesive
High strength construction epoxy adhesive
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1999
Petronas Twin Towers
Kuala Lumpur, Malaysia
World’s tallest structure
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2000
Burj Al Arab Hotel
Jumeirah Beach Resort, Dubai, UAE
World’s tallest hotel
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2000
LATICRETE India
Joint Venture established
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2002
LATICRETE China
Joint Venture established
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2001
Kodak Theatre
Hollywood, CA, USA
Home of The Academy Awards™
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2002
Central Artery Tunnel “The Big Dig”
Boston, MA, USA
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2003
Industry First to incorporate
antimicrobial agents into a complete product line
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2003
LATICRETE 255 MultiMax Multipurpose Thin-Set Mortar
First lightweight, non-sag, KEVLAR® reinforced mortar
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2003
LATICRETE SpectraLOCK™ Grout
Patented Technology – stain and chemical resistance combined with easy installation
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2003
The Shops at Willow Bend
Plano, TX, USA
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2003
LATICRETE Middle East
Joint Venture established
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2003
WWII Memorial
Washington, DC, USA
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2003
David A. Rothberg
named LATICRETE Chairman and CEO
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2004
LATAPOXY 310 Cordless Mixer
A revolutionary cordless mixer triples productivity for vertical installations of large format tile and stone
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2005
LATICRETE SpectraLOCK™ PRO Grout
New improved version complies with ANSI A118.3 and offers increased stain resistance
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2005
Biogen Idec
La Jolla, CA, USA
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2005
Holy Cross Parish Church
Deerfield, IL, USA
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2005
GREENGUARD™ Certification
Industry First certified low VOC products
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2005
Architectural Guide Book
Industry First customizable web-based specification process
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2005
LATICRETE
Hamlet, NC Plant opens
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2006
“The LATAVAN”
Industry First Demo Vehicle
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2007
Recyclable plastic packaging
Industry First: Completely recyclable plastic bag packaging introduced
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2008
LATICRETE
Lebanon, OR Plant opens
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2008
LATICRETE 125 Sound & Crack Adhesive
Two Amazing Innovations, One Incredible Adhesive!
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2009
New and improved LATICRETE® Hydro BanTM
can be flood tested in 2 hours after
final cure combining optimum performance
and unmatched productivity.
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2009
LATICRETE 84 LatiLevel
is an economical easy to use self leveling
underlayment for leveling of interior sub floors.
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2009
LATICRETE 3701 Fortified Mortar Bed
is a one-step polymer fortified mortar designed
to produce a thick bed mortar that has
exceptional strength.
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2009
LATICRETE LEED Project Certification Assistant
First in the industry to offer an automated, online
tool to streamline the process of gathering product
information to be used for LEED submittals.
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2010
LATICRETE 4-XLT
A polymer fortified adhesive mortar offering tremendous
utility including non-sag wall installations, medium bed
build up of up to 3/4" (19 mm) and thin-set applications
on floors. First product to utilize revolutionary
Water Dispersion Technology™ (WDT) and DUST LOCK™ Technology.
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2011
LATICRETE Sales Team
First sales team in the industry to use iPads as their primary computing device
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2010
LATICRETE SpectraLOCK® 2000 IG
A 100% solids epoxy industrial grout specifically
formulated to provide maximum chemical and stain resistance
with exceptional ease of installation.
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2010
LATICRETE iPhone® App
First in the industry to launch an iPhone® App.
Allows for quick, mobile access to coverage data and
product information.
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